Network Radio Up 10% In Flat Q1…

Tuesday, June, 17, 2008 by Mel Phillips.

Network Radio grew 10% in a first quarter that was flat compared to the same period last year, according to a Nielsen Monitor-Plus  report just released.  The biggest jumps from Q1 one year ago besides Network Radio were made in National Sunday Supplements (19.2%), Cable TV (+12.9%) and African American TV (+12.9).   Network Radio?  Go figure!!!

Nielsen tracked 17 forms of media and did not include Internet advertising which grew by 14.7% from Q1 2007 to Q1 2008.  And what categories of advertisers coughed up the bucks?  Your top 5 would be:  Automotive, Pharmaceutical, Auto Dealerships, Restaurants and Telephones.  Total overall spending among the advertisers was slightly over $10 billion, about the same as last year’s Q1 total…

I looked at the Nielsen numbers and compared to the economy overall, I expected more of a media hit for a flat quarter.  The same amount of money in advertising was spent and while only 7 of 17 media tracked showed a gain, money spent by advertisers just moved to different media.  And how did Network Radio fare against Network TV?  Radio was up 10% while TV was down 3.4%.  Let’s hear it for a rare win for Radio…

10 Timeline Memories:

1. 1775]  Hunker at Bunker:  The Battle of Bunker Hill  is waged near Boston during the Revolutionary War…
2. 1885]  Who’s that lady?:  The Statue of Liberty arrives in New York Harbor aboard the French ship Isere…
3. 1894]  Moonlight and Polio in Vermont?:  The first poliomyelitis epidemic breaks out in Rutland (VT)…
4. 1941]  First TV CP:  WNBT-TV  (now WNBC), channel 4, New York City is granted the first construction permit to operate a commercial TV station in the country.  The station signs on July 1, 1941…
5. 1950]  I left my heart in San Francisco and my liver in Kansas City:  Dr. Richard H. Lawler performs the first kidney transplant in a 45-minute operation in a suburban Chicago hospital.  Unfortunately the good doctor was replacing a liver at the time…
6. 1960]  Teddy launches #500:  Ted Williams  hits a two-run shot to help the Red Sox beat the Indians 3-1.  That home run gives Williams 500 as the “Splendid Splinter” becomes only the 4th player with 500 home runs…
7. 1962]  The Golden Bear opens it up:  22-year old Jack Nicklaus  wins the U.S. Open by 3 strokes, defeating Arnold Palmer who could get no closer than 1 stroke…
8. 1972]  The flood opens up at Watergate:  President Richard Nixon’s downfall begins with the arrest of 5 burglars inside Democratic national headquarters in Washington, D.C.’s Watergate complex…
9. 1994]  This is A.C., I got O.J. in the car:  After leading the LAPD on a crawl-like chase through Southern California, O.J. Simpson  is arrested and charged with the murder of his ex-wife Nicole Brown and Ronald Goldman…
10. 2005]  Guilty as charged:  Dennis Kozlowski, former Tyco CEO is convicted of misappropriating Tyco’s corporate funds, among other charges.  Kozlowski is serving 8 to 25 years in upstate New York…

Music Memories:

• 1967]  Released on this date:  “Carrie Ann” - Hollies…
• 1967]  Live from Central Park:  Barbra Streisand performs at a free concert…
• 1972]  Number One on this date:  “The Candy Man” - Sammy Davis, Jr…

“Happy Birthday…happy birthday”:

Venus Williams (28),Greg Kinnear (45), Thomas Haden Church (47),Joe Piscopo (57), Barry Manilow (65) and Bud Collins (79)…

Timeline Countdown:  4 days until summer and 18 days until July 4th…

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