Radio Remains Major New Music Influence…

Thursday, July, 17, 2008 by Mel Phillips.

Radio needs a lift after that 10% decline in local radio sales in June and here it is - another recent study showing radio as the major influence in the discovery of new music.  Jupiter Research  conducted an online study of 2,134 music users that showed that 63% of those reached named radio as the number one method of discovering new music…

Runner up sources included a couple of surprises.  Coming in second were Friends at 26%, followed by TV Shows (surprise, surprise) at 21%, Music Videos on TV pulled 18%.  Here’s another surprise - Retail Stores at 17% and finally Online Radio at 9%…

The results of this study show that “radio remains the most powerful means of music discovery.”, according to Jupiter Research.  I don’t know Jupiter from Pluto or Goofy for that matter but I’ve seen enough studies that show that radio is still the major source for discovering new music…

10 Timeline Memories:

1. 1900] Debuted on this date: Future Hall of Fame pitcher Christy Mathewson  makes his major league debut with the New York Giants.  He will finish the season 0-3 but will win 373 games with the Giants and Reds…
2. 1941] Boogety, boogety. This streak ends: The longest hitting streak in baseball ends in Cleveland for the “Yankee Clipper“, Joe DiMaggio. After hitting in 56 games, Indian pitchers stop DiMag. 67 years later, no one has come close to equalling or breaking his record…
3. 1954] Jazz matazz: The 1st Newport Jazz Festival is held at the Newport (RI) Casino…
4. 1955] Mickey goes Hollywood: Disneyland opens in Anaheim (CA)…
5. 1959] “Happy Trails”: The legendary Billie Holiday is a victim of cirrhosis of the liver at 44…2006] Author Mickey Spillane  dies from pancreatic cancer at 88…
6. 1975] What’s up Dock?: An Apollo spaceship and Soyuz spacecraft dock in orbit. It’s the 1st superpower linkup  of its kind…
7. 1981] Tragedy on the ground: A pair of walkways above the lobby of the Kansas City Hyatt Regency Hotel collapses during a dance. 114 are killed…
8. 1996] Tragedy in the air: TWA Flight 800, a Boeing 747 bound for Paris, explodes and crashes off Long Island, shortly after take-off from JFK killing all 230 aboard…
9. 1997] Nickel and diming days are over: The Woolworth Corp. closes its last 400 five-and-ten stores…
10. 2004] Girlie Mahn: California Gov. Arnold Schwarzenegger mockingly refers to Democrats as “girlie men” for delaying the state budget by catering to special interests…

Music Memories:

• 1967] Opening for the Monkees: The Jimi Hendrix Experience. It’s true!!! It happened in Forest Hills, Queens…
• 1974] Should I stay or should I go?: John Lennon is ordered to leave America in 60 days. The 60-day order will be wiped out and John stays in the U.S.A…

Commentary:

Les Crane was more than the “bad boy of late-night television” as referred to in his obituaries.  Crane, who passed away Sunday at 74 won a Grammy Award for his 1971 hit “Desiderata“.  Known mostly for his talk radio show on KGO which caught the attention of ABC television executives, he also worked at KYA (”The Boss of the Bay”) and was once married to Tina Louise, Ginger from “Gilligan’s Island“.  Crane also founded a software company that made him a multimillionaire, mostly from the sales of the computer game “Chessmaster“.  He sold the parent company Software Toolworks to a British company (Pearson) for $462 million in 1994.  Crane died from natural causes in the San Francisco Bay area…

“Happy Birthday…happy birthday“:

Mark Burnett (48), Bryan Trottier (52), Phoebe Snow (56), David Hasselhoff (56), Lucie Arnaz (57), Spencer Davis (69), Diahann Carroll (73), Donald Sutherland (74), Phyllis Diller (91) and Art Linkletter (96)…

Timeline Countdown: 10 days away from the opening of all NFL training camps and 22 days away from the Summer Olympics…

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