CBS Radio Leads in Online Ratings…

Wednesday, August, 6, 2008 by Mel Phillips.

The comScore Arbitron Online Radio Ratings for June shows CBS Radio on top, followed by LAUNCHcast Radio (Yahoo streaming).  CBS pulled an AQH (average quarter hour) audience of 206,600 persons with a cume of 1,904,100 and a TSL (time spent listening) of 13 hours and 40 minutes.  LAUNCHcast had an AQH of 115,000, a cume of 1,193,300 and TSL of 12 hours and 12 minutes.  These results compliments of Radio & Records.  While online ratings are still not an exact measurement science comScore Arbitron seems to be leading the pack in taking the online radio pulse.  Who are they and where did they come from???

In November of 2004 Arbitron and comScore Media Metrix debuted a new service designed to provide traditional broadcast ratings for the online radio industry.  America Online’s AOL Radio Network, Yahoo!’s LAUNCHcast and Microsoft’s MSN Radio and Windowsmedia.com signed on as charter subscribers for the new service.  comScore Arbitron uses a sizable sample size of 200,000 U.S. participants “within the comScore global comsumer panel.  Using proprietary and patent-pending technology, comScore passively and continuously captures the online behavior of these panelists, including online radio listening behavior. Customers are provided with AQH and Cume estimates for traditional broadcast dayparts and demographics.”  The data is provided monthly…

The obvious questions arise, like how reliable is this service?  Is anyone using this for sales purposes?  Who knows?  The jury is still out.  One thing this service does provide is a sizable sample base and an online measurement service that’s probably better than anything else out there… 

10 Timeline Memories: 

1. 1890] One down, 510 to go: The great Cy Young makes his debut a successful one, pitching a 3-hit shutout. What would that ball be worth???
2. 1890] Guilty as charged: Convicted murderer William Kemmler  becomes the 1st person to be executed in the electric chair. The execution takes place at Auburn State Prison (NY)…
3. 1926] In the swim: Gertrude Ederle becomes the 1st American woman to swim the English Channel. The 19-year old completes her swim in 14 1/2 hours…
4. 1945] Dropping A bomb: The Enola Gay, an American B-29 bomber drops the 1st atomic bomb. The bomb, nicknamed “Little Boy” is dropped over the center of Hiroshima, Japan. An estimated 140,000 people are killed…
5. 1965] No exceptions to the rule: President Lyndon B. Johnson signs the “Voting Rights Act” giving every American the right to vote by law with no exceptions…
6. 1973] Rock & Roll Wreck: Stevie Wonder  is seriously injured in a car accident, slipping into a 4-day coma before recovering. Stevie was not driving…
7. 1978] “Happy Trails“: Pope Paul VI  dies from a massive heart attack at 80…1986] William J. Schroeder  dies after living 620 days with the Jarvik-7 man-made heart. He was the world’s longest surviving recipient of a permanent artificial heart. Schroeder was 54…1991] “60 Minutes” mainstay Harry Reasoner  dies from a blood clot in his brain at 68…2004] Rick James  dies of a heart attack at 56…
8. 1989] Hang ‘em High: The Red Sox retire Carl Yastrzemski’s  #8 uniform number at Fenway Park. On October 1, 1983, Yaz was given a ‘day’ for him to announce his retirement…
9. 1997] Wedding Bells: Apple Computer  and Microsoft agree to share technology in a deal giving Microsoft a stake in Apple’s Survival…
10. 2005] Anti-War Protest: Activist Cindy Sheehan, whose soldier-son Casey is killed in Iraq, begins a weeks-long protest outside President Bush’s ranch in Texas…

Music Memories:

• 1960] On American Bandstand: This is a monumental day on AE as Chubby Checker lip-synchs “The Twist” and a new dance sensation is born…
• 1965] Released on this date: “Help” LP - Beatles…
• 1970] At Shea Stadium: Janis Joplin, Paul Simon, Steppenwolf and Johnny Winter perform in an anti-war festival…

“Happy Birthday…happy birthday“:

Soleil Moon (32), Geri “Ginger Spice” Halliwell (36), M. Night Shyamalan (38), Mike Greenburg (of “Mike & Mike”)(41), David “The Admiral” Robinson (43), Peter Bonerz (70) and Abbey Lincoln (78)…

Timeline Countdown: 2 days until the Summer Olympics, 26 days until Labor Day and 29 days until the NFL opener…

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