AM/FM Streaming Gets A Boost…

Thursday, November, 13, 2008 by Mel Phillips.

The positive streaming numbers in Arbitron top ten PPM markets is not that surprising.  Three-quarters (74.1%) of streamers listening to digital radio in-office is no surprise.  The fact that 25-54 was the key demographic was not a surprise either.  What was a surprise was that News/Talk and A/C music were the dominant formats in quarter hours.  Okay, A/C music makes sense but News/Talk?  Don’t you need earphones for that?  In an office while you’re supposed to be doing your job?  How come I never worked for anyone that allowed that?  I always had a radio on but that’s easy to lower when talking to someone if you so choose.  You can’t hear anything with ear plugs cranked up…

In-office AM/FM streaming vs. Satellite Radio is a no-brainer since there’s no cost for listening to AM, FM or Internet Radio.  The same can be said for at-home streaming where you already own the computer which serves as a radio transmitter - no extra cost there either.  It should be noted that Arbitron’s numbers come from the October PPM survey with 233 Internet streams of AM/FM radio stations credited with at least one quarter-hour of exposure among the more than 26,000 monthly in-tab respondents in New York, Los Angeles, Chicago, San Francisco, Philadelphia, Atlanta, Dallas, Washington D.C., Detroit and Riverside.  The 233 encoded streams of AM/FM outlets in 10 core PPM markets account for 1% of total un-weighted quarter hours of listening Monday-Sunday 6am-midnight…

So what does it all mean?  It means that if you have an AM/FM radio station you better be streaming if you want to stay in business… 

10 Timeline Memories: 

1. 1789] Death and Taxes: Benjamin Franklin writes in a letter to a friend, “In this world nothing can be said to be certain, except death and taxes”…
2. 1942] 18 with a bullet: The minimum draft age is lowered from 21 to 18…
3. 1960] Wedding Bells: Sammy Davis Jr. and Swedish actress May Britt walk down the aisle. The pair will stay in wedded bliss for 8 years…
4. 1968] Premiered on this date: “Yellow Submarine“, the animated movie…1997] The Disney musical “The Lion King” opens on Broadway…
5. 1974] “Happy Trails“: Karen Silkwood, 28, a technician and union activist from Oklahoma who inspired a movie of her life, is killed in a suspicious car crash…
6. 1979] Vote for the “Gipper”: Former California Governor Ronald Reagan announces his candidacy for the Republican presidential nomination while visiting New York…
7. 1979] ‘Chocolate Thunder’: 76er Darryl Dawkins shatters a fiberglass backboard doing a monster dunk in Kansas City and starts a new fad that provides ESPN with about a million ‘Sports Update’ show opens…
8. 1993] Top of the charts: Top-ranked Florida State and #2 Notre Dame (both 9-0) stage a showdown in South Bend with the ‘Fighting Irish’ prevailing 31-24. The Irish go to number one but lose the following weekend to Boston College and Florida State will win the national championship with a victory over Nebraska in the Orange Bowl…
9. 1998] Hush money: Bill Clinton agrees to pay Paula Jones $850,000 ending the four-year legal battle over her sexual harassment lawsuit against him. Clinton does not admit guilt or apologize.  Paula passes a TV lie detector test…
10. 1999] First Brit champ: Lenox Lewis becomes the first British heavyweight champion of the world by winning a unanimous decision over Evander Holyfield.  Here’s round 5…

Music Memories:

• 1961] Released on this date: “The Lion Sleeps Tonight” - Tokens…1965] “Fever” - McCoys (Rick Derringer-lead singer)…1971] “Old Fashioned Love Song” - Three Dog Night…2000] “One Night Only” LP - Elton John (recorded at Madison Square Garden 3 weeks earlier).  Elton sings “Rocket Man” at that concert…

“Happy Birthday…happy birthday“:

Jimmy Kimmel (41), QB Vinny Testaverde (45), Chris Noth (53), Whoopi Goldberg (53), Joe Mantegna (61) and Garry Marshall (74)…

 Timeline Countdown: 14 days until Thanksgiving, 38 days until winter, 39 days until Hanukah and 42 shopping days until Christmas…

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