Web Ad Revenues Show Strong Growth…

Monday, May, 4, 2009 by Mel Phillips.

In two separate yet related advisories, both Borrell Associates and BIA’s The Kelsey Group are showing huge growth in Web Ad business.  In a new Borrell survey, radio stations had another double-digit growth year with local Web revenue jumping from $189 million in 2007 to $220 million this year.  That’s an increase of 16.4 (%) percent.  According to R&R, Borrell, which analyzed local revenue for 1,994 radio station Websites, projects 26 (%) percent growth for 2009, bringing the industry to $277 million in local online advertising.  While radio trails newspaper, TV and Yellow pages in local online revenue, it now accounts for 3.4 (%) percent of radio and TV station gross revenues…

The BIA/Kelsey Group forecasts U.S. mobile search advertising revenues to grow from $39 million in 2008 to $2.3 billion by 2013, a compound annual growth rate of 125.6 (%) percent - just a bit higher than the interest you’re getting on your savings plan is my guess.  “We anticipate a tenfold increase in the number of mobile Internet users during the forecast period - from 5.2 million in 2008 to 56.2 million in 2013,” says Neal Polachek, CEO of the BIA/Kelsey Group.  “Broadcasters are very aware that new technology trends can help them compete better in today’s marketplace.  The next step is to determine viable, effective go-to-market strategies that monetize their assets” says Anne Schelle, executive director, Open Mobile Video Coalition.  Mobile’s role in media and Internet companies’ multi-platform business models will be explored by industry executives at BIA/Kelsey’s “Winning Media Strategies” conference to be held May 20 - 22…

So, can we all agree that marrying new technology trends to radio is the key to survival?  Good.  Next step?  Finding that key…

10 Timeline Memories:

1. 1626] In a New York City Minuit: Dutch explorer Peter Minuit lands on what is now Manhattan…
2. 1904] Wedding bells: Charles Stewart Rolls meets Frederick Henry Royce in Manchester, England.  This is their baby…
3. 1927] Here comes Oscar: The Academy of Motion Picture Arts and Sciences is founded…
4. 1932] Big Al is slammed: Mobster Al Capone begins serving an eleven-year prison sentence in Atlanta for tax evasion…
5. 1953] Papa picks up his prize: Ernest Hemingway is awarded the Pulitzer Prize for The Old Man And The Sea…
6. 1970] Four dead in O-hi-o: Four die and 9 others are wounded by Ohio National Guardsmen in the tragedy at Kent State. The girl (Mary Ann Vecchio) standing over one of the wounded students was not a student but a runaway yet she comes back every year for the anniversary. John Filo, a photojournalism student wins a Pulitzer Prize for that photo…
7. 1998] Guilty as charged: Unabomber Theodore Kaczynski is given four life sentences plus 30 years by a federal judge in Sacramento (CA), under a plea agreement that spares him the death penalty…2006] A federal judge sentences Zacarias Moussaoui to life in prison for his role in the September 11, 2001 terrorist attacks…
8. 2001] Murder and acquittal in Hollywood:Bonny Lee Bakley, wife of Robert Blake is shot to death in Los Angeles. Blake will be acquitted for the murder…
9. 2006] ‘Happy Trails’: Earl Woods, father of Tiger, dies from prostate cancer at 74…
10. 2007] Gotcha:A judge in Los Angeles sentences Paris Hilton to 45 days in jail for violating probation in an alcohol-related reckless driving case by driving with a suspended license. Hilton serves three weeks…

Music Memories:

• 1959] Grammy debut: The first ‘Grammy Awards Show’ is hosted by Mort Sahl. “Record of The Year” is “Nel Blu dipinto di Blu (Volare)” by Domenico Modugno. The “Album of The Year” is “The Music of Peter Gunn” by Henry Mancini…
• 1964] Number One on this date: “Hello Dolly” - Louis Armstrong…1986] “West End Girls” - Pet Shop Boys…

Commentary:

Jack Kemp, who passed away on Saturday was hailed as one of the nation’s most distinguished public servants.  He was also one of the American Football League’s premier quarterbacks, leading the Buffalo Bills to the 1964 and 1965 titles.  In 1966 he was the league’s most valuable player.  He played for 11 seasons and claimed that “pro football gave me a good perspective.  When I entered the political arena, I had already been booed, cheered, cut, sold, traded and hung in effigy.”  Kemp died from cancer at 73.  Here are some highlights of Jack Kemp from the 1964 season…

“Happy Birthday…happy birthday”: Lance Bass (30), Pia Zadora (55), Nick Ashford (67), George Will (68) and Dick Dale (72)…

Timeline Countdown: 6 days until Mother’s Day and 21 days until Memorial Day…

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