Adults Spend More Time On The Internet Than Teens…

While Nielsen’s latest study of teens showed that radio was still the key source of music for 16 (%) percent and as a secondary source for another 21 (%) percent, it also showed that adults spend more time on the Internet than teens.  The latter finding is a killer for radio, which doesn’t need teens to survive but does needs adults, especially those 25+.  Not enough adult listeners will kill radio faster than you can say ‘YouTube’.  The Nielsen study is also another warning to terrestrial radio that if your station is not streaming on the Internet, don’t bother to pay your next electric bill, you won’t need lights when your station goes dark…

Nielsen’s report states that adults 25-34 spend 35 (%) percent more time watching videos online than teens.  Teen Internet usage averages 11 hours and 32 minutes a month.  On the mobile side, adults trail teens in usage by about half.  Teens spend 6 hours and 30 minutes a month using a mobile device.  The popular website categories are similar for both teens and adults — search and portals.  Both demographics frequent social networks like MySpace and Facebook…

Granted that Nielsen’s study was done for teens (”How Teens Use Media”) but terrestrial radio is not seeking teens, it seeks adults, primarily over 25.  The industry would be better served with more research on adults than teens… 

10 Timeline Memories: 

1. 1916] Talkin’ Baseball: The Chicago Cubs and Cincinnati Reds play a 9-inning game with just one baseball at Redland Field in Chicago.  There were no homeruns or foul balls going into the stands.…
2. 1956] Wedding Bells: Marilyn Monroe sings “I want to be loved by you” to Arthur Miller as they walk down the aisle. Sadly the marriage will end with a Mexican divorce in 1961…
3. 1967] Hollywood tragedy: 34-year old blond bombshell Jayne Mansfield and 2 others are killed when their car goes into the back of a truck on U.S. highway 90. Her daughter, Mariska Hargitay survives…
4. 1972] The Supes rule: The Supreme Court rules the death penalty could constitute “cruel and unusual punishment.”…
5. 1995] What’s up dock?: The shuttle Atlantis and the Russian space station Mir dock, forming the largest man-made satellite ever to orbit the Earth…
6. 1996] Sold to the highest bidder: Superman Action Comic #1 (1938) is auctioned at Sotheby’s to Maryland businessman Steve Geppi for $61,900 and a pound of kryptonite…
7. 2002] ‘Happy Trails’: Singer Rosemary Clooney passes away at her Beverly Hills home following a long battle with lung cancer. Rosemary was 74…2003] Legendary actress Katharine Hepburn dies of natural causes at 96…2007] ABC-TV movie critic Joel Siegel passes away from colon cancer at 63…
8. 2004] 4,000 Ks: Arizona pitcher Randy Johnson becomes the fourth pitcher in major league history to record 4,000 strikeouts, behind Nolan Ryan, Roger Clemens and Steve Carlton.  Johnson is now second behind Ryan with little chance of topping him…
9. 2006] Guantanamo Bay bye bye: The Supreme court rules that President George W. Bush’splan to try Gitmo detainees in military tribunals violates U.S. and international law.  This clip takes us on a tour of Guantanamo…
10. 2007] I phone, you phone, we all phone for iPhone: Apple Inc. rolls out their iPhone in the U.S…







  




Music Memories:

• 1957] Recorded on this date: Buddy Holly starts recording “Peggy Sue“ in Clovis (NM). The single will be released on September 20th and peak at #3…

“Happy Birthday…happy birthday“:  Colin (”Men At Work“) Hay (56), Dan Dierdorf (60), former Congressman Fred (”The Love Boat“) Gandy (61), Richard Lewis (62), Gary Busey (65) and Robert Evans (79)…

Timeline Countdown: 5 days until July 4th, 15 days until the MLB All-Star Game and 24 days until NFL training camps open…

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