NPR Locks In Its Listeners With A New Radio…

Tuesday, October, 20, 2009 by Mel Phillips.

Fans of National Public Radio will now have their own wireless radio which will give them access to more than 1,000 NPR station streams and more than 800 podcasts and audio archives of NPR programs. This calls for a wine and cheese party. Break out the good dinnerware — it’s time to celebrate. You NPR people no longer have to be intimidated by the notion of buying an “Internet radio.” The new Livio radio even has a feature that allows you to store stations from around the world through the Reciva Internet radio service and it comes with your very own “my NPR” button on the front of the radio and that’s not all…

In addition to NPR stations and content, listeners can also access more than 16,000 validated Internet radio stations from around the world. The NPR Radio by Livio will ship in November and will retail at $200. It comes with a remote control for easy dial access…

NPR director of consumer products and e-commerce Barbara Sopato says NPR is thinking beyond their core 50+ listener: “We are (also) thinking about that younger audience that is adopting all of the new technology as well as our core audience.” There is no subscription fee required and the radio is compatible for MP3 players.  Talk about locking in your audience – it looks like NPR has found a way to do it…      

10 Timeline Memories:

1. 1944] ‘I Shall Return’: Those were the words uttered by General Douglas MacArthur when he stepped ashore in the Philippines, 2 1/2 years after he made the famous quote…
2. 1968] Wedding Bells: Former first lady Jacqueline Kennedy marries Greek shipping magnate Aristotle Onassis…
3. 1973] Nixon cans Cox: Special Watergate prosecutor Archibald Cox is fired by President Richard Nixon. Attorney General Elliot Richardson and Deputy Attorney General William Ruckelshaus resign in protest…
4. 1976] No more house calls in New York: The Nets sell Julius “Dr. J” Erving to the Philadelphia 76ers…
5. 1977] Rock & Roll tragedy: Three members of Lynyrd Skynyrd die in the crash of a chartered plane near McComb (MS)…
6. 1979] JFK remembered: The John F. Kennedy Library opens in Boston…
7. 1992] The World Series in Canada, eh?: In the first WS game to be played outside the U.S., Toronto beats Atlanta 3-2…
8. 2004] Down but never out: The Red Sox come from a 3 game deficit to win 4 straight over the Yankees to win the AL pennant. They go on to win the World Series too…
9. 2004] Chipped: U.S. Army staff sergeant Ivan “Chip” Frederickpleads guilty to helping plan the deadly U.S. embassy bombings in Africa in 1998 that killed 224 including 12 Americans…
10. 2005] The defense rests forever: A defense lawyer in Saddam Hussein’s mass murder trial is abducted from his office and found murdered hours later…

Music Memories:

• 1955] Live from Brooklyn High School: Bill Haley & the Comets and Elvis Presley perform on the same bill at Brooklyn High School in Cleveland (OH)…
• 1960] Premiered on this date: “G.I. Blues” starring Elvis Presley…
• 1962] “Big Girls Don’t Cry” - Four Seasons…1973] “The Joker” - Steve Miller Band…
• 1978] Debuted on this date: The Police debut in their 1st U.S. concert at CBGB’s.  The Police started and ended their careers in New York…

“Happy Birthday…happy birthday“:

Snoop Dogg (38), Viggo Mortensen (51), Keith Hernandez (56), Tom Petty (59), Juan Marichal (72), Wanda Jackson (72) and Dr. Joyce Brothers (82)……

Timeline Countdown: 8 days until the first game of the World Series, 11 nights until Halloween and 12 days until Standard (back one hour) Time…

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