2010 Census = Dollars & Cents For Minority Radio…

Tuesday, October, 27, 2009 by Mel Phillips.

Minority owned and operated radio stations and other media will reap the benefits of some $145 million allocated by the government to encourage different ethnic groups to stand up and be counted when the Census Bureau starts counting heads in 2010. Media organizations like Univision, Telemundo and others will share the booty which will be dispensed to reach Hispanic, Black, Asian-American and other multicultural audiences. While media source breakdowns haven’t been made public, radio should get its fair share. Radio will have 36 different spots in 12 languages available. TV commercials will offer 8 different languages and print ads will be done in 13 languages. Talk about a multi-cultural America — we live in a global society in our own country…

The ethnic breakdown of advertising money being allocated for head counting is led by Hispanic media which will receive $25 - $30 million followed by Black media (20 - 25), Asian - American (15 - 20) and other (10 - 15)…

The Census Bureau will start tracking down the hard-to-count groups starting in January. The crucial phase of the census will be the door-to-door campaign when the government attempts to reach the non-responders who ignore the census questionnaire and follow-up mailings. Now here’s a job for those altruistic souls looking for one, providing of course you can speak 12 or 13 languages. Any takers???  

10 Timeline Memories:

1. 1858] But don’t tell Gimbel’s: Rowland Macy opens a department store in Manhattan. It was Macy’s 5th business venture - the other 4 failed…
2. 1904] The IRT: The 3rd rapid transit system in the world (London’s was 1st, Boston was second) opens in New York City (it’s called the IRT)…
3. 1954] ‘D-I-V-O-R-C-E’: Marilyn Monroe and Joe DiMaggio call it quits after marrying on January 14th…
4. 1964] Wedding Bells: Sonny & Cher rock down the aisle. Their marriage will end in divorce in 1975…
5. 1975] On the cover of: Bruce Springsteen appears on the covers of both TIME & Newsweek…
6. 1978] How noble: Anwar Sadat and Menachem Begin win the Nobel Peace Prize for progress toward achieving a Middle East accord…
7. 1995] Up the river: Yolanda Saldivar is sentenced to life in prison for the murder of Latina singer Selena…
8. 1999] ‘Happy Trails’: Latin bandleader Xavier Cugat dies of heart failure at 90…
9. 2004] Joining the 700 club: Barry Bonds 700th home run ball fetches $804,129 in an on-line auction. Steve Williams who came up with the ball in the bleachers on Sept. 17th announces he’s quitting his job as a brokers assistant (Hello Fiji)…
10. 2004] Worth the wait: The Boston Red Sox win their first World Series title since 1918 by sweeping the St. Louis Cardinals in 4 games…









Music Memories:

• 1956] Released on this date: “Ain’t Got No Home” - Clarence “Frogman” Henry…1964] “Come See About Me” - Supremes…
• 1960] Recorded on this date: Ben E. King records his first solo releases: “Spanish Harlem” and “Stand By Me“…
• 1966] Number One on this date: “96 Tears” - Question Mark & the Mysterians…1987] “Bad” - Michael Jackson…




Commentary:

The 34th Annual T. J. Martell Foundation Awards Gala is coming up Wednesday, October 28th at the Hilton New York on Sixth Avenue (Avenue of Americas). This year’s honorees include Jon Luther, John Esposito and Bruce Lundvall. Music will be provided by Willie Nelson, Dianne Reeves and Celtic Woman. For further information: http://www.tjmartellfoundation.org or 212.833.5444…

“Happy Birthday…happy birthday“:

Kelly Osbourne (25), Marla Maples (46), Simon (Duran Duran) LeBon (51), John Cleese (70), Ruby Dee (85), Ralph Kiner (87) and Nanette Fabray (89)…



Timeline Countdown: One day before the World Series opener, 4 nights until Halloween and 5 days until Standard (back one hour) Time…

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