Are Radio Ads Starting To Trickle Back ???

Wednesday, November, 11, 2009 by Mel Phillips.

(Veterans Day Edition)

When you look at radio’s Q3 report card it looks like we’ve reached Armageddon or 12-21-12. You have to hope that we haven’t flashed forward and seen doomsday. The lowest Q3 percentage drop was Salem Communications 10 percent — the highest? Beasley Broadcasting’s (gulp) 20.1% but it gets worse. Citadel Broadcasting has potential plans to file for bankruptcy. That potential term could change to imminentin less time than I had to write that. Can this horrible situation change in the near future or should you be backing up the UHaul for parts unknown???

Maybe, just maybe, we’re seeing more confidence displayed by accounts that are willing to stick a toe back into the water. In Nestle’s case, that water is the Earth’s water from Poland Springs spring sources in Maine. Poland Springs ad campaign will include radio, TV, online and print and will focus on the purity, taste and filtering process involved in the companies 6 spring water brands. Ads for Poland Springs began on November 2 and a campaign for Arrowhead and Deer Park markets started on Monday. Campaigns for the remaining brands (Ice Mountain, Ozark and Zephyrhills) are also underway…

Yesterday we noted that car companies have started to advertise again on radio — today it’s water. Can this be a sign that renewed confidence is starting to return to the market place???      

10 Timeline Memories:

1. 1918] Armistice Day: World War I ends when the Allies and Germany sign an armistice a.k.a. “Armistice Day”. Many countries refer to Veterans Day as Remembrance Day…
2. 1921] Dedication Day: The Tomb of the Unknowns is dedicated at Arlington Cemetery by U.S. President Warren Harding…
3. 1938] The Philadelphia Flyers take note: Kate Smith sings Irving Berlin’s “God Bless America” for the 1st time on network radio…
4. 1940] Debuted on this date: The Jeep, manufactured for the war effort…
5. 1972] ‘Happy Trails’: Berry Oakley (Allman Brothers) is killed in a motorcycle accident one year and 13 days after Duane Allman met the same fate - and just 3 blocks away. Oakley was 24…2004] Palestinian leader, controversial Yasser Arafat dies in Paris at 75. Israel does not sing ‘Happy Trails’…
6. 1984] The gift that keeps on giving: President Ronald Reagan accepts the Vietnam Veterans Memorial as a gift to the nation from the Vietnam Memorial Fund…
7. 1986] Wedding Bells: Sperry Rand and Burroughs walk down the aisle with their baby “Unisys” becoming the second largest computer company…
8. 1993] Dedication Day II: A bronze statue is dedicated in Washington (D.C.) to honor more than 11,000 American women who served in the Vietnam War…
9. 1996] The Wall that heals: The Vietnam Veterans Memorial Fund unveils “The Wall that Heals“, a half-scale replica of the memorial that will tour communities throughout the U.S…
10. 2002] MVP x 5: Barry Bonds wins the MVP award for an unprecedented fifth time…

Music Memories:

• 1958] Recorded on this date: “The Twist” - Hank Ballard & Midnighters (the original version)…
• 1963] Signed, Sealed, Delivered: Brian Epstein and Ed Sullivan sign a 3-show contract for Beatle appearances.  This is one of those performances…
• 1967] Released on this date: “In and Out of Love” - Supremes…

“Happy Birthday…happy birthday“:Leonardo DiCaprio (35), T. J. Vettor (??), Jim Gray (??), Carlista Flockhart (45), Demi Moore (47), Stanley Tucci (49), Warner Wolf (72) and Jonathan Winters (84)…

Timeline Countdown: Today is Veterans Day, 15 days until Thanksgiving, 30 days until Hanukah, 41 days until winter and 44 days until Christmas…

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