Radio Analyst Projects 2% Growth For Radio In 2010…

Monday, November, 16, 2009 by Mel Phillips.

After the dreadful year radio has had in 2009 it will gladly accept a 2% revenue increase when the clock strikes 12 on New Year’s Eve. Wells Fargo analyst Marci Ryviker predicts that the brief media rally appears to be over. That rally boosted radio stocks up 324% since March. Rally? Really? Am I the only one that didn’t know there was a rally? Marci would probably say that I was and would then follow by saying that the biggest growth moves are likely history until broadcasters start to exhibit top line growth. Marci sees a “relatively strong start to the holiday spending season and a more forgiving debt market.” She sees an uptick in the automotive business and a revenue growth of 2% next year. Outdoor will be flat and broadcast television should be up 4%…

While the revenue picture might be unsettled, radio listening is not. Broadcast radio reaches 79.2% of 18 to 34 year olds. Ninety percent of consumers listen to some form of audio media every day, according to a Nielsen analysis of a Council for Research Excellence media study. Broadcast radio is the dominant form of audio media at home with 46.4%, in car with 74.2% and at work with 53.8%. Compare those figures to what satellite radio reaches: 7.2% at home, 5.5% in car and 12.3% at work…

Focus 360 says “Radio has always been underutilized yet radio continues to deliver a targeted, engaged and very large audience.” So — no excuses for the radio programmers who have a problem tapping into that “very large audience” …   

10 Timeline Memories:

1. 1957] The streak ends: Dick Lynch scampers around right end for a touchdown, ending Oklahoma’s streak of 47 consecutive wins. Notre Dame beats the #1 ranked Sooners 7-0 in Norman (OK)…
2. 1959] The birth of The Pats: William “Billy” Sullivan Jr. and a group of Boston businessmen is awarded the 8th and final franchise in the American Football League (AFL). The Boston Patriots are born. Here’s a video tribute to the team that turns 50 this year…
3. 1960] “Happy Trails“: Clark Gable dies of a heart attack at 59…1961] House speaker Sam Rayburn is the victim of cancer at 79…
4. 1966] Dr. Sam is free: Dr. Samuel H. Sheppard is acquitted in his second trial on charges of murdering his pregnant wife in 1954…
5. 1973] Put this in your pipe and smoke it: President Richard M. Nixon signs the Alaska Pipeline measure into law…
6. 1981] Wedding Bells: Luke marries Laura on “General Hospital” before a TV audience of 16 million viewers…1987] Lenny Kravitz and Lisa Bonet rock down the aisle. They separate in 1990 and divorce in 1993. Their daughter Zoe is now making a name for herself…
7. 1982] Over and out: An agreement is announced in the 57th day of a strike by the NFL players…
8. 1995] Diseased: Attorney General Janet Reno discloses that she has Parkinson’s disease…
9. 2001] A federal case: Congress passes an aviation security bill mandating that airport screeners be federal employees…
10. 2004] Rice is nice: National Security Adviser Condoleezza Rice is picked as the new secretary of state. She succeeds Colin Powell…

Music Memories:

• 1960] Number One on this date: “Stay” - Maurice Williams & Zodiacs (11/16)…1970] “I Think I Love You” - David Cassidy (11/16)…1974] “Whatever Gets You Through The Night” - John Lennon (with Elton John on piano and vocals) (11/16)…
• 1974] Released on this date: “Boogie On Reggae Woman” - Stevie Wonder…1979] “Wonderful Christmas Time” - Paul McCartney (11/16) (are you ready Lynn?)…

Commentary:

New Research at the Intersection of Audio, Music and Therapy is the subject of tomorrow night’s Audio Engineering Society (New York Section) meeting at The New School University Jazz Performance Space at 55 West 13th Street. Festivities start at 7:30 for the 3-hour meeting. Your hosts are Jonathan S. Abrams, CTO of Nutmeg Audio Post and Dr. Robert Rowe of NYU. This is an open event. Anyone can join and invite others to join…

“Happy Birthday…happy birthday“: Oksana Baiul (32), Maggie Gyllenhaal (32), Lisa Bonet (42), Diana Krall (45), Dwight Gooden (45), Marg Helgenberger (51), Jo Jo White (63) and Clu Gulager (81)…

Timeline Countdown: 10 days until Thanksgiving, 25 days until Hanukah, 36 days until winter and 39 days until Christmas…

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